Work Samples

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Chai Mitzvah

Client needed marketing consulting to assist with developing a new website on WordPress, transfer all their organizational data to Salesforce, and manage team check-in meetings. Left Lane was able to work closely with their team, including helping them to:

  • Launch a user-friendly and colorful website for an older audience

  • Get Salesforce for nonprofits for free and setup a new database with custom input fields

  • Train staff on how to use Salesforce for inputting data and running reports

  • Led weekly marketing meetings with their team

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Connecticut Technology Council

Client had an old WordPress website that was not meeting their needs anymore. Left Lane rebuilt website on Wix and added a refreshed design, including:

  • Added color to the website by leveraging logo colors (blues and yellows) throughout pages

  • Rewrote copy of each page

  • Upgraded membership level descriptions and call-to-action buttons

  • Added social-based photos throughout

  • Upgraded the mobile-friendly format

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Scott Shay, Author & Banker

Client needed marketing material at book touring events. Left Lane created a "rack card" (think oversized bookmark) for inserting into books purchased at events and left on chairs of attendees. The design elements for the double-sided rack card, included:

  • Large photo of book cover

  • Author photo and bio

  • Book endorsement

  • Media outlet logos of guest appearances

  • Call--to-action to join newsletter and visit website

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YJP Boston

Client needed assistance with marketing an annual Jewish holiday event at a local popular club venue. Left Lane assisted with the following for the event:

  • Created an event promo video to increase ticket sales

  • Built an integrated registration form on their website, using Wufoo forms

  • Assisted with promo codes and setup of EventBrite